The idea of a black & white - Becauseweliveit's main “colors” - performance video in front of a white nothing/everything truly seemed to fit that powerful “To The Fullest” concept. A clear background that lets you focus on the invisible pictures these 3 top MCs paint with their words, and the visible tight moves of legendary Rock Steady Crew member Mr Wiggles.
As a true Hip Hop head you will not only get the message of the intro but also recognize the man whose voice can be heard. The story the video is trying to tell is especially about the process of focused creation. May it be a tag on the wall, a print on a shirt, or producing a vinyl record. It's about the dedication Hip Hop demands and boosts, at the same time. TO THE FULLEST.
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